YIFU CATERING MANAGEMENT SDN. BHD.

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Company Profile

YIHETANG is a well-known original and innovative freshly-made tea beverage brand in China, owned by Wuhan Yihuiyi Drinking Technology Co., Ltd. In 2012, “YIHE Roasted Milk Tea”, which was created by the founder, Mr. Hu Jihong, went viral, and its success sparked the creation of the brand. As of December 31, 2024, the brand had over 8,000 contracted stores in more than 300 key cities and metropolitan areas across China, and had successfully expanded into overseas markets including Vietnam, Thailand, and Malaysia. By prioritizing franchisees, YIHETANG empowers its partners through a one-stop system that includes AI-powered site selection models, blockbuster beverage incubation mechanisms, omni-channel marketing strategies, digitalized operations management, and a robust supply chain. This comprehensive approach helps franchisees fulfill their personal aspirations and build prosperity. The brand has continuously innovated its offerings and created nationally popular hits such as YIHE Roasted Milk Tea and Mint Milk Green Tea. It has established a rigorous quality control system, implementing standardized management across the entire value chain, from ingredient sourcing and traceability to production and manufacturing, and ultimately to customer service. It is striving to become the most beloved freshly-made tea beverage brand among consumers.

Company Size: 20-50