Job Responsibilities:

In-Store Coaching & Field Training

-Conduct regular store visits (minimum 3 stores per day) to coach and guide BAs.

-Deliver real-time selling techniques coaching and customer engagement support.

-Observe and provide feedback on BA performance, customer interaction, and product pitching.


Product Knowledge & Campaign Training

-Conduct in-store or cluster-based training sessions on new product launches, campaign mechanics, and brand messaging.

-Ensure all BAs are equipped with updated and accurate product information.

-Support new BA onboarding and intensive training before key campaigns.


Store Operations & Display Checks

-Monitor POSM placement, product display accuracy, cleanliness, and adherence to VM standards.

-Ensure new launches and promotional setups are executed correctly.


Reporting & Feedback

-Submit daily ISS (In-Store Support) reports summarizing observations, BA performance, and display audits.

-Highlight operational issues and training needs to the Resident Trainer or Training Manager.


Market Intelligence & Competitor Scan

-Observe and report on competitor campaigns, display, strategies, and customer engagement tactics.

-Provide frontline insights for internal reference and improvement.


Any other duties and projects assigned by the superior or the company.


Job Requirements:

-Min. 1-2 years in retail beauty, sales, or customer service.

-Diploma or relevant retail experience.

-Excellent interpersonal and coaching skills.

-Willing to travel frequently, able to work independently in field environments.

-Proficiency in English, Bahasa Malaysia, and/or Mandarin (multilingual preferred). We are seeking candidates proficient in both English and Mandarin to effectively communicate with our diverse client base and stakeholders.